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group bookings
the challenge was to discover ways to support small groups —the family picnics, girl-get-aways, the soccer club—with more personalized experiences.​
contributions
discovery
secondary research
prototyping
lightweight user testing
preliminary research revealed that guests often stay at Marriott for their kids' clubs. groups wished to be recognized as a group, be able to differentiate these reservations from other trips, and see itineraries.​
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this concept customized an experience to enable management, scheduling and communication between organizers and attendees.​
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